Vietnam Sports Investment Playbook 2027
An investor’s guide to Vietnamese sport, published October 2026.
Coming soon
Vietnam Sports Economy Summit 2027Unlocking Capital to Build Vietnam’s Sports Market
The annual summit on the business of sport in Vietnam. The 2027 edition is about capital: how much capital Vietnamese sport needs, how that capital can flow in and where investors can put their money.
Hanoi – 2027
VSES 2027: unlocking capital
Vietnam is home to more than 100 million people, most of them young, in one of Southeast Asia’s fastest-growing economies. Vietnamese people are spending more and more on sport: watching competitions, running, training, shopping and travelling to events. Vietnam’s sports market is in its formative stage.
The Vietnam Sports Economy Summit is where regulators, investors and businesses meet each year to shape this market. The 2027 edition is about capital: how much capital Vietnamese sport needs, how that capital can flow in and where investors can put their money.
Those who come in early help shape the market and grow with it.
See VSES 2026
Three questions for VSES 2027
- 01
How much capital does Vietnamese sport need?
- 02
Which instruments can bring that capital in?
- 03
Which projects and sectors can investors put money into?
Programme themes
- 01
Industry data
Launch of the Vietnam Sports Economy Report 2027 and the Vietnam Sports Economy Index.
- 02
The market and its capital needs
How fast Vietnam’s sports market is changing and how much capital it needs.
- 03
Foundations for capital
Incentives, sports lottery models and capital-market products.
- 04
Flagship projects
Privately funded stadiums and sports-led urban developments.
- 05
Policy
Government direction and the changes needed to attract investment.
- 06
Sectors and projects
Media rights, retail, fashion, manufacturing and events, with projects and IPs seeking capital.
Speakers
Government leaders and regulators
Mr Nguyễn Văn Hùng
Minister of Culture, Sports and Tourism
Opening and closing remarks
Mr Nguyễn Hồng Minh
Deputy Director General, Sports Authority of Vietnam
Sports media groups and businesses
Mr Bùi Huy Năm
CEO, Vietnam Cable Television Corporation (VTVcab)
Ms Tô Nam Phương
Deputy CEO, FPT Play
Mr Tô Duy
Founder, Chairman and CEO, New Sports
Researchers and international partners
Mr Trương Trí Vĩnh
On behalf of the authors of the Vietnam Sports Economy Report 2026
Presented the Vietnam Sports Economy Report 2026
Mr Cho Hyun Jae
Chairman, Korea Sports Promotion Foundation (KSPO); former Vice Minister of Culture, Sports and Tourism, Korea
Lessons from Korea
Ms Park Chan A
Director, Korean Cultural Center, Embassy of the Republic of Korea in Vietnam
Who should attend
- Domestic and international investment funds
- Banks and securities firms
- Foreign chambers of commerce in Vietnam
- Corporations
- Federations, clubs, event organisers and IP owners
- Central and local government agencies
- Broadcasters and digital platforms
- Business media
VSES through the years
VSES2023 The sports economy gets a forum of its own
- 200+
- Delegates
- 3
- Sessions
- 49
- Stories
Director General Đặng Hà Việt gave the welcome address
VSES2024 LaLiga at the table with Vietnamese football
- 200
- Delegates
- 3
- Sessions
- 66
- Stories
Deputy Minister Hoàng Đạo Cương gave the opening address
VSES2026 The first sports economy report is launched
- 300+
- Delegates
- 5
- Sessions
- 138
- Stories
Minister Nguyễn Văn Hùng opened and closed the Summit, joined by two Deputy Ministers
Publications
Vietnam Sports Economy Report 2026
The first report, released at VSES 2026.
VSESReport2027
Vietnam Sports Economy Report 2027
The industry’s annual data, with the Vietnam Sports Economy Index.
To be released at the 2027 Summit.
Sponsors and partners
Organised by
Ministry of Culture, Sports and Tourism- Sports Authority of Vietnam
Vietnam Olympic Committee
In cooperation with
Sponsors
To be announced
Media partners
To be announced
A limited number of sponsorship packages are available for 2027. Contact us for the sponsorship deck.
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