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Building Vietnam’s sports economy

The Vietnam Sports Economy Summit (VSES) is a recurring summit on turning sport into an industry. Over three editions, in 2023, 2024 and 2026, it has put the sports economy on the agenda of both policymakers and business.

VSES in numbers

3editions
500+delegates
36speaker slots
11sessions
250+news stories

Three editions, one direction

Each edition has built on the last: from mapping the market’s potential and problems to wider debate on policy, commerce and industry data.

  1. 01Mapping the potential

    VSES 2023

    The first edition opened the debate on sport as a business, professional competitions, grassroots and school sport.

    4 organisers · 14 speakers · 3 sessions · 49 news stories

    Explore VSES 2023
  2. 02Clearing the barriers

    VSES 2024

    Three issues: the legal framework, the economic impact of major sports events and the commercial value of competitions.

    200 delegates · 9 speakers · 3 sessions · 66 news stories

    Explore VSES 2024
  3. 03Opening up growth

    VSES 2026

    The third edition widened the debate to markets, investment and policy, and launched the Vietnam Sports Economy Report 2026.

    300+ delegates · 13 speakers · 5 sessions · 138 news stories

    Explore VSES 2026

Who is VSES for?

VSES is for organisations and people who work in, study or are looking for opportunities in the sports economy.

  1. 01

    Regulators and policymakers

    Discuss the legal framework, the direction of the sector and international experience.

  2. 02

    Companies and investors

    Understand the market, business models, investment opportunities and the segments with room to grow.

  3. 03

    Brands and commercial partners

    Find partnership and sponsorship opportunities and ways to create commercial value through sport.

  4. 04

    Federations, clubs and event organisers

    Discuss rights, sponsorship, competition development and revenue models.

  5. 05

    Broadcasters and digital platforms

    Keep up with sports content, media rights and how value is created on digital platforms.

  6. 06

    Experts, researchers and the media

    Get expert views, industry information and the issues on the table at the Summit.

Who has taken part

Across its editions VSES has brought together regulators, sports bodies, companies, brands, broadcasters, digital platforms and international partners.

Government
  • Ministry of Culture, Sports and Tourism
  • Sports Authority of Vietnam (formerly the General Department of Sports)
  • Central Economic Commission
  • Government Office
  • Ministry of Education and Training
  • Inspectorate of the Ministry of Culture, Sports and Tourism
  • Hanoi Department of Culture and Sports
International partners
  • Korea’s Ministry of Culture, Sports and Tourism
  • Korea Sports Promotion Foundation
  • Korean Cultural Center
  • LaLiga
  • California Wellness Group
  • VSP
Broadcasters and platforms
  • VTVcab
  • VTC
  • FPT Play
  • TV360
Federations and associations
  • Football
  • Volleyball
  • Athletics
  • Chess
  • Vovinam
  • Golf
Competitions, companies and brands
  • VBA
  • VnExpress Marathon
  • New Sports
  • Động Lực
  • Herbalife
  • Decathlon
  • Coolmate

What each group gets

VSES in the media

Each edition has been covered across television, radio and the press.

Television and radio
VTV1 · VTV2 · VTV3 · VNews · VTC1 · VTVcab · VOV · Hanoi Television · HTV · SCTV8
Press
Vietnam News Agency · Communist Party of Vietnam Online Newspaper · VietnamPlus · Tuổi Trẻ · Thanh Niên · Dân trí · VnExpress · Lao Động · Tiền Phong · VietNamNet · VnEconomy · Kenh14 · Vietnam Investment Review · Viet Nam News

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